Logo design for a digital marketing company based in HK.
The essence of both water and technology needs to be considered and reflected in the logo.
Water = Transparent / H2O / Particles
Tech = Digital / Invisible / Lines of code
Particle + Lines of code = Logo
Both “water particles” and “lines of code” are something we do not see in ordinary life unless we dig deeper to look for it. However, the importance of both are undeniable. Everyone needs water as every business needs technology.
Logo shows the formation of “visible invisibility” and importance of technology for businesses to be “visible”.